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Meeting Information |
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Date: June 19, 2012
Time: 11:30 am - 2:00 pm
Location:
Sofitel New York
45 West 44th Street (between 5th & 6th Aves), New York, NY 10036
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SOLD OUT - Lunch & Learn - Tuesday, June 19, 2012
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SOLD OUT
Please contact Kathie Stapelton, Executive Director to be placed on a waiting list. kstapelton@mpigny.org
Beyond Facebook - The Importance of Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action.
A joint HSMAI - MPIGNY Luncheon sponsored by Sofitel New York.
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Program Overview
The most important currency a business has isn't made of paper anymore, it comes from relationships. In a society filled with distrust where people simply don't believe what they see or hear - the only way to survive as a business is to build trust by making a more personal and human connection.
It requires a new focus beyond just promoting products and features.
In Likeonomics, award winning author, leading marketing strategist and Georgetown University Professor Rohit Bhargava offers a new vision of a world beyond the "like" button.
It is a fundamental truth that we do business with people we like. In a world where trust is the ultimate metric of success or failure, personal relationships and likeability is everything. The simple metric of likeability powers everything from who we believe to what we buy and it is not about simply being nice.
This program will offer every attendee real and actionable tips on how to use the principles of Likeonomics to build deeper, more trusted and more powerful relationships AND EACH ATTENDEE WILL RECEIVE A COPY OF "LIKEONOMICS"
Event Location
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Sofitel New York
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| 45 West 44th St (between 5th 7 6th Aves) |
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New York, NY 10036
Map/Directions
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| Registration Rates |
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Member: $ 50 online; $ 60 onsite
Non-Member: $ 70 online; $ 80 onsite
*note that registration includes a copy of the Speaker's new book, "Likeonomics".
SOLD OUT
Please contact Kathie Stapelton, Executive Director to be placed on a waiting list. kstapelton@mpigny.org
Registration services provided by:
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Program Timeline
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| 11:30am - 12:00pm |
Registration & Networking |
| 12:00pm - 2:00pm |
Luncheon & Program |
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About the Speaker
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Rohit Bhargava is a marketing expert and author of the highly anticipated new book Likeonomics. His specialty is helping organizations bring more humanity to their business through social media, storytelling and more visionary leadership and he has consulted for some of the largest hospitality brands in the world, including Marriott, Intercontinental, Swissotel and others. As a member of the Global Strategy & Planning group at Ogilvy he advises some of the world's largest brands on marketing and communications strategy. His personal blog, Influential Marketing, has been viewed by more than 1 million readers and is recognized as one of the top marketing blogs in the world. His first book Personality Not Included was a global marketing bestseller and was translated into 9 languages. He is proud of his reputation as a "nonboring" keynote speaker, but prefers to be known as an approachable (and likeable!) guy. Rohit also teaches Global Marketing at Georgetown University in Washington DC, where he lives with his wife and two young sons. His personal email is rohitaustralia@gmail.com and he looks forward to hearing from you! Visit the Speaker's website.
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Bonus! |
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Each attendee will receive a complimentary copy of the speaker's new book.
Every day amazing products fail, qualified candidates dont get hired and world changing ideas die. The fact is, having the best resume or the strongest feature list doesnt always guarantee success. Welcome to the world of Likeonomics, where deals are made on golf courses, likeability often trumps competence and the most important skill anyone can learn is how to build deeper and more trusted personal relationships. Visit the Likeonomics site.
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